In one of the News Room episodes, I came across this line-should Content drive ratings or vice versa? It was a very meaningful question, one that many media houses need to tackle at some point.
Recently I came across this article about Melissa Harris-Perrry's show being canceled on MSNBC. Her show on MSNBC focused on issues like racism, social justice, diversity etc. Her show is canceled due to editorial interference. This is what she had to say-“While MSNBC may believe that I am worthless, I know better,” she wrote. “I know who I am. I know why M.H.P. Show is unique and valuable. I will not sell short myself or this show. I am not hungry for empty airtime. I care only about substantive, meaningful, and autonomous work. When we can do that, I will return — not a moment earlier.”
Well said Melissa. It's so important to hold on to your values. You don't compromise your values because someone thinks it would be commercially viable. Comments?
Sapna Iyer
I'm Sapna Iyer. I am a program host at EBC Radio, and enjoy connecting with my listening audience. I also work as a Digital Marketing consultant covering emerging digital solutions, especially using marketing technology to connect communities.
Website:
http://www.sapnaiyer.com/
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